2024 Fall > UGRD > mkt > mkt 441
Social Media & E-Services
Course #: mkt 441
Description:
Social media platforms like youtube, twitter or facebook have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. Social Media provide marketers with several important capabilities not present in most other media including interactivity and measurability. In this course, we will deal with the possibilities that Social Media can offer companies and how new e-services can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. In particular, we consider network theory, community research, and studies regarding user-generated content for insight or the management of communities. Special attention will be given to mobile services as well as the special characteristics of social media.
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3844 | TuTh 4:00 - 5:15 pm |
Todaro,Scott B | University Hall Y02-2330 | |
|
Session:
Regular
Class Dates:
09/03/2024 - 12/13/2024
Capacity:
35
Enrolled:
29
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes:
Non-degree exclude from list
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